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new town: starbucks challenge #4

Success! But weird. Barista 2 seems to try to convince me that Cafe Estima is not Fair Trade. This location had a prominent display near the register promoting Fair Trade month and offering bags of their Cafe Estima.

Barista 1: Good morning.
Me: Good morning. Do you have any Fair Trade certified coffee brewing?
Barista 1: Um.
Me [spying the Cafe Estima label]: That's it [pointing], I'll have the Cafe Estima, please.
Barista 1: Okay.
[At this point, for some reason, Barista 2, who is working the espresso machine, joins the conversation.]
Barista 2: That's not Fair Trade. It's like Fair Trade, but it's not the same.
Me: No, it's Fair Trade. [Picking up bag of beans.] See, the label says "Fair Trade Certified."
Barista 2: I understand that, but it's not the same as Fair Trade.
Barista 1: Here's your coffee.
Me: Thanks. [Moving away to add cream to my coffee.]
Barista 1: Barista 2, what are you saying? [Saying something else I cannot hear.]
Barista 2: I understand that. I understand that. But what I'm saying is it's a different blend.
[At this point, I realized Barista 2 thought I was ordering their now discontinued Fair Trade Blend.]
Guy next to me [popping the lid off of what he ordered]: He was so busy talking to you, he forgot to finish my order.

So there you have it. A Starbucks that's actually brewing their Fair Trade offering but trying to convince customers it's not "really" Fair Trade.

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Comments

Hey

Yeah that is odd...glad you got the FT though...which store was it...what location? Will add you to the feed...

Namaste

CH

I don't mention on my blog the name of the city where I currently live (to try to keep my Google radar low), but I'm happy to share the details via email.

I love this continuing saga...will have to look at my SBX next time to see what's going on there. (i've been at various non-SBX semi-fair-trade places lately)

I hate Starbucks coffee, but feel obligated to take the challenge ...

Speaking of Fair Trade, it's not Starbucks, but the Seattle's Best organic French Roast is also Fair Trade Certified and it's quite good.

Just a word to the wise for when you're in the grocery store.

Chuck -- it is Starbuck's -- Seattle's Best was bought out a couple of years ago.

I worked at a Starbucks over the summer, and, coincidently, I have a bag of sbux Cafe Estima sitting in my kitchen. The stuff is fair trade, no doubt about that.

Perhaps Barista #2 was refering to the specific coffee that is called "The Fair Trade Blend", which is just a standard blend of fair trade coffees. Cafe Estima is a more specific fair trade blend, from East Africa, I believe. Perhaps that's what caused the confusion.

I've been reading a lot about how bloggers have been going to starbucks and requesting the a cup of brewed fair trade over the counter. I went back to college before this started to catch on so I don't know if it's happening at my location.